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Salesforce MKT-101 Exam:
The Salesforce MKT-101 exam is a certification exam that measures the individual's knowledge and skills in building and analyzing customer journeys using the Marketing Cloud. This exam is designed for Salesforce professionals who have experience working with Marketing Cloud and who want to demonstrate their expertise in this area.
Exam Details:
- Cost: The cost of the MKT-101 exam varies, but it usually ranges from $200 to $400.
- Passing Mark: The passing mark for the MKT-101 exam is 65%.
- Time: The MKT-101 exam is a 90-minute exam.
- Delivery Method: The MKT-101 exam can be taken online, at a testing center, or on-site at a company.
- Format: The MKT-101 exam consists of multiple choice and multiple response questions.
Exam Objectives:
- Understand the capabilities of Marketing Cloud and its components
- Build customer journeys using Marketing Cloud
- Create and manage audience segments
- Create and send email campaigns using Marketing Cloud
- Understand and use the reporting and analytics features of Marketing Cloud
- Understand the different automation options available in Marketing Cloud and how to use them
- Understand how to integrate Marketing Cloud with other Salesforce products
To prepare for the MKT-101 exam, it is recommended that you have hands-on experience working with Marketing Cloud, including building and analyzing customer journeys. You should also be familiar with the exam objectives and have a good understanding of the Marketing Cloud platform.
There are several resources available to help you prepare for the MKT-101 exam, including Salesforce's own training and certification courses, online tutorials, study guides, and practice exams. You can also join online forums and discussion groups to connect with other Salesforce professionals and get advice on how to prepare for the exam.
Remember, the MKT-101 exam is an opportunity to demonstrate your expertise in using Marketing Cloud to build and analyze customer journeys. By putting in the time and effort to prepare, you can increase your chances of passing the exam and earning your Salesforce certification.
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