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Salesforce Certified Marketing Cloud Administrator Exam
Exam Preparation
To prepare for the Salesforce MARKETING-CLOUD-ADMINISTRATOR exam, the following are some of the recommended steps:
- Gain hands-on experience working with the Salesforce Marketing Cloud platform, including creating and managing email campaigns, automations, and data journeys.
- Study the official Salesforce Marketing Cloud documentation and Trailhead modules related to Marketing Cloud administration.
- Familiarize yourself with the Salesforce Marketing Cloud user interface and functionality, including the Email Studio, Automation Studio, and Journey Builder.
- Practice creating and managing campaigns, automations, and data journeys, as well as managing data sources and segmentation.
- Take online practice exams to assess your knowledge and identify areas where you need to improve.
The Salesforce MARKETING-CLOUD-ADMINISTRATOR exam covers the following topics:
- Marketing Cloud platform functionality and features
- Email Studio and Automation Studio, including creating and managing email campaigns and automations
- Journey Builder, including creating and managing customer journeys
- Data management, including managing data sources, segmentation, and data relationships
- Marketing Cloud administration, including configuring the platform, setting up integrations, and managing user access and permissions
Exam Details
The Salesforce MARKETING-CLOUD-ADMINISTRATOR exam has the following details:
- Cost: The cost of the Salesforce MARKETING-CLOUD-ADMINISTRATOR exam is 200 USD.
- Passing mark: The minimum passing mark for the Salesforce MARKETING-CLOUD-ADMINISTRATOR exam is 65%.
- Time: The Salesforce MARKETING-CLOUD-ADMINISTRATOR exam is 90 minutes long.
- Delivery Method: The Salesforce MARKETING-CLOUD-ADMINISTRATOR exam is delivered through a secure online proctoring service.
- Format: The Salesforce MARKETING-CLOUD-ADMINISTRATOR exam consists of multiple choice and multiple response questions.
Exam Objectives:
The Salesforce MARKETING-CLOUD-ADMINISTRATOR exam has the following objectives:
- Demonstrate your knowledge of the Salesforce Marketing Cloud platform, including its features and functionality
- Demonstrate your understanding of the Email Studio and Automation Studio, including creating and managing email campaigns and automations
- Demonstrate your proficiency with Journey Builder, including creating and managing customer journeys
- Demonstrate your ability to manage data in the Salesforce Marketing Cloud, including managing data sources, segmentation, and data relationships
- Demonstrate your understanding of Marketing Cloud administration, including configuring the platform, setting up integrations, and managing user access and permissions
By successfully passing the Salesforce MARKETING-CLOUD-ADMINISTRATOR exam, you will demonstrate your expertise in the Salesforce Marketing Cloud platform, and show that you have the skills and knowledge needed to effectively administer and manage Marketing Cloud implementations.
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