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Salesforce Certified Marketing Cloud Email Specialist Exam
Exam Objectives:
- Describe the capabilities of the Marketing Cloud email application
- Set up an account and configure key email application settings
- Create and manage data extensions
- Build and send email messages
- Use triggered sends and automate email sends
- Analyze and act on email performance metrics
- Manage email deliverability and reputation
- Comply with email laws and regulations
Exam Details:
- Cost: $200
- Passing Mark: 65%
- Time: 90 minutes
- Delivery Method: Online proctored exam
- Format: Multiple-choice and multiple-response questions
Preparation Guide:
In order to pass the Salesforce Certified Marketing Cloud Email Specialist Essentials for Marketing Cloud Email Marketers Exam, it is recommended that the candidate have prior experience with the Marketing Cloud email application and a solid understanding of email marketing concepts. Additionally, the candidate should familiarize themselves with the exam objectives and study the following topics in depth:
- Marketing Cloud Email application capabilities and features
- Account setup and configuration
- Data extension creation and management
- Email message creation and sending
- Triggered sends and automated email sends
- Email performance analysis and optimization
- Email deliverability and reputation management
- Email laws and regulations
The Salesforce Certified Marketing Cloud Email Specialist Essentials for Marketing Cloud Email Marketers Exam tests the candidate's knowledge and ability to use the Marketing Cloud email application to deliver effective email marketing campaigns. By studying the exam objectives and relevant topics, the candidate will have a strong foundation to pass the exam and become a Certified Marketing Cloud Email Specialist.
Additional resources for exam preparation:
- Salesforce Marketing Cloud Email Specialist Exam Guide
- Marketing Cloud Email Specialist Success Community
- Marketing Cloud Email University
- Practice exams and study materials offered by third-party providers
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