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Salesforce Certified Marketing Cloud Administrator Exam
Exam Objectives:
- Describe the Marketing Cloud products and their uses in a customer’s overall marketing strategy
- Configure and manage Marketing Cloud accounts, including users and security settings
- Configure and manage data sources, data extensions, and audience segments
- Create and manage email messages, journeys, and campaigns
- Configure and use SMS and mobile push messaging
- Configure and use Social Studio, including publishing, engagement, and listening
- Create and manage content for web and social channels
- Report and analyze on Marketing Cloud activity and performance
Topics Covered:
- Marketing Cloud Overview
- Account and User Management
- Data Management
- Email Studio
- Journey Builder
- Mobile Studio
- Social Studio
- Content Builder
- Analytics and Reporting
Exam Details:
- Cost: $200 USD
- Passing Mark: 65%
- Time: 90 minutes
- Delivery Method: Online proctored exam
- Format: Multiple choice and multiple select questions
To prepare for the Salesforce Certified Marketing Cloud Administrator exam, it is recommended to have a strong understanding of the Marketing Cloud platform, as well as hands-on experience using the various features and tools. Salesforce provides several resources to help with exam preparation, including study guides, practice exams, and instructor-led training.
It is also helpful to have a solid understanding of marketing concepts and best practices, as well as experience working with data and analytics. Additionally, having knowledge of other Salesforce products and how they integrate with Marketing Cloud can also be beneficial.
When taking the exam, it is important to carefully read each question and all possible answer options, and consider all relevant information before making a selection. It is also a good idea to pace oneself and manage time effectively during the exam.
Overall, passing the Salesforce Certified Marketing Cloud Administrator exam requires a combination of product knowledge, hands-on experience, and effective exam-taking strategies. With proper preparation and focus, anyone can successfully become a Certified Marketing Cloud Administrator.
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