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If you are interested in becoming a certified Marketo expert, you may want to consider taking the Marketo Certified Expert (MCE) exam. This exam is designed to test your knowledge of Marketo software and your ability to use it to create successful marketing campaigns. In this article, we will discuss how to pass the Marketo MCE exam, what topics are covered, exam objectives, related books, and exam details.
Exam Objectives:
The MCE exam is designed to test your knowledge in the following areas:
- Program Fundamentals
- Marketing Reporting and Analytics
- Marketing Automation Concepts
- Lead Management
- Consumer Marketing
- Account-Based Marketing
- Email Marketing
- Event Marketing
- Social Media Marketing
- Content Marketing
- Engagement Programs
- Sales Insight
- Administrative Features
- CRM Integration
- Web Personalization
- Mobile Marketing
- Marketing Operations Management
- Engagement Score
The exam consists of 60 multiple-choice questions and you will have 90 minutes to complete it. The passing score is 70%.
Exam Details:
The Marketo MCE exam costs $225 and can be taken online. You can register for the exam on the Marketo website. You will need to create an account and pay the exam fee before you can schedule the exam. The exam is delivered through the Marketo Certification Portal.
Who Should Take the Exam?
The MCE exam is designed for professionals who work with Marketo software and want to become certified experts. It is ideal for marketing professionals, marketing automation specialists, digital marketers, and marketing operations professionals.
Prerequisites and Qualifications:
There are no specific prerequisites for taking the MCE exam. However, it is recommended that you have at least 2 years of experience working with Marketo software before taking the exam.
Related Books:
Here are some books that can help you prepare for the MCE exam:
- Marketo Certification Exam Preparation Guide
- Marketo User Manual
- Marketo for Dummies
- Marketo: A Comprehensive Guide to Marketing Automation
Studying these books will help you gain a deeper understanding of Marketo software and improve your chances of passing the MCE exam. However, it is important to note that these books are not official study materials for the exam and do not guarantee success.
Passing the Marketo MCE exam is a great achievement that can help you advance your marketing career. By understanding the exam objectives, exam details, and related books, you can better prepare for the exam and improve your chances of success.
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