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If you are planning to take the Marketo Certified Expert exam, you need to have a good understanding of Marketo's features, functionality, and best practices. The exam is designed to test your knowledge of Marketo and your ability to apply it in real-world scenarios. It is a comprehensive exam that covers a wide range of topics, including email marketing, lead management, analytics, and more.
Exam Objectives:
- Planning and Designing Programs
- Managing and Optimizing Programs
- Managing Lead Flow
- Advanced Email Marketing
- Analytics and Reporting
- Marketing Automation Concepts and Principles
The Marketo Certified Expert exam is designed for marketing professionals who want to validate their expertise in Marketo. To take the exam, you must have experience working with Marketo and a deep understanding of marketing automation concepts and principles. You should also have a good understanding of email marketing, lead management, and analytics.
Exam Details:
- Delivery Method: Online, Proctored
- Format: Multiple Choice
- Time: 90 minutes
- Number of Questions: 75
- Cost: $225
- Passing Score: 70%
To pass the Marketo Certified Expert exam, you need to score at least 70%. The exam is delivered online and is proctored, which means that you will be monitored while taking the exam. You will have 90 minutes to complete the exam, and it consists of 75 multiple-choice questions.
Related Books:
- The Definitive Guide to Marketing Automation by Marketo
- The Ultimate Guide to Email Marketing by Marketo
- Marketo Marketing Automation Certification Study Guide by Todd Kelsey
- Marketo Marketing Automation Unleashed by Mihai Ionescu and John Ellett
There are several books available that can help you prepare for the Marketo Certified Expert exam. These books cover a wide range of topics, including marketing automation, email marketing, lead management, and more. They are designed to help you understand the concepts and principles behind Marketo and how to apply them in real-world scenarios.
In conclusion, passing the Marketo Certified Expert exam requires a deep understanding of Marketo's features, functionality, and best practices. You should have experience working with Marketo and a good understanding of marketing automation concepts and principles. You can prepare for the exam by studying the exam objectives, taking practice exams, and reading related books.
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