Pass the Google Google Analytics Individual Qualification Exam with Confidence
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Best features of our Google Analytics Individual Qualification Exam Questions and Answers:
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Exam Details:
The Google Analytics Individual Qualification (IQ) exam is a certification provided by Google that demonstrates an individual's proficiency in using Google Analytics. The exam is designed to test an individual's knowledge of digital analytics best practices and the Google Analytics platform. The exam is offered online and consists of multiple-choice questions. The exam is available in multiple languages and costs $50 per attempt. The passing score for the exam is 80%, and candidates have 90 minutes to complete the exam.
The exam is administered through the Google Skillshop platform, and candidates must have a Google Skillshop account to take the exam. The exam can be taken at any time, and candidates have 365 days to complete the exam after purchase. If a candidate fails the exam, they must wait 24 hours before attempting the exam again.
Exam Objectives:
The Google Analytics IQ exam covers a wide range of topics related to Google Analytics. The exam objectives are as follows:
- Understanding the principles of digital analytics
- Navigating the Google Analytics interface
- Understanding and configuring basic tracking
- Setting up goals and ecommerce tracking
- Analyzing and interpreting data
- Using Google Analytics reports
- Understanding and using data collection and processing
- Understanding and using cookies
- Understanding and using attribution models
- Understanding and using Google Analytics and Google Ads
- Understanding and using Google Tag Manager
The exam questions are designed to test the candidate's knowledge of each objective, and candidates must be able to apply their knowledge to real-world scenarios.
Related Books:
While there are no official books for the Google Analytics IQ exam, there are several resources that candidates can use to prepare for the exam. These include:
- Google Analytics Academy - Google provides a free online training course that covers the topics tested in the exam.
- Google Analytics for Beginners - This book, written by Justin Cutroni, is a comprehensive guide to using Google Analytics and covers many of the topics tested in the exam.
- Advanced Web Metrics with Google Analytics - This book, also written by Justin Cutroni, is a more advanced guide to using Google Analytics and covers many of the topics tested in the exam.
- Web Analytics 2.0 - This book, written by Avinash Kaushik, provides a comprehensive overview of web analytics and covers many of the principles tested in the exam.
In addition to these resources, candidates should also practice using the Google Analytics platform and take advantage of the Google Analytics Help Center to supplement their learning.
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