Pass the Google Google Analytics Exam with Confidence
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Exam Objectives:
The Google Analytics Individual Qualification (IQ) exam covers a range of topics related to digital analytics and Google Analytics. The exam objectives include:
- Understanding the principles of digital analytics
- Understanding Google Analytics account structure and how to navigate the interface
- Understanding and implementing tracking codes and events
- Setting up and analyzing goals and conversion tracking
- Using advanced features like segmentation, custom reports, and remarketing
- Understanding and interpreting reports in Google Analytics
- Understanding and configuring data collection and processing
The exam consists of 70 multiple choice questions, and candidates have 90 minutes to complete the exam. The passing score is 80% or higher.
Exam Details:
The cost to take the Google Analytics IQ exam is $50. The exam is delivered online through the Google Academy for Ads platform. Candidates must create an account and sign in to access the exam. The exam is timed and candidates must complete the exam within 90 minutes. The exam is open-book, which means that candidates can reference Google's online resources while taking the exam. However, candidates must have a solid understanding of the topics covered in the exam to pass.
The exam format consists of multiple choice questions, with a mix of single-answer and multiple-answer questions. The exam covers a range of topics related to digital analytics and Google Analytics, including account structure, tracking codes, events, goals, custom reports, remarketing, data collection, and data processing. The questions are designed to test a candidate's understanding of these topics and their ability to apply them in real-world scenarios.
After completing the exam, candidates receive their score immediately. If a candidate passes the exam, they receive a printable certificate and a digital badge that they can use to demonstrate their Google Analytics expertise. If a candidate does not pass the exam, they can retake the exam after 7 days.
Related Books:
- Advanced Web Metrics with Google Analytics by Brian Clifton
- Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou, Shiraz Asif, and Eric Fettman
- Google Analytics: Understanding Visitor Behavior by Justin Cutroni
- Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne Winston
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
These books cover a range of topics related to digital analytics and Google Analytics, and can help candidates prepare for the Google Analytics IQ exam. However, it's important to note that the exam is based on Google's official documentation and candidates should prioritize studying those resources to ensure they have a solid understanding of the exam topics.
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