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Exam Objectives:
Google Adword Search Advertising Advanced exam is designed for individuals who are experienced in Google Ads Search Advertising. The exam objectives include:- Creating, managing, and optimizing search campaigns on Google Ads
- Advanced aspects of search campaign setup, including location targeting, language targeting, and ad scheduling
- Advanced bidding strategies, including enhanced cost-per-click (ECPC), target return on ad spend (ROAS), and target search page location
- Advanced measurement and optimization techniques, including conversion tracking, Google Analytics, and ad testing
- Best practices for managing and optimizing large-scale search campaigns
Exam Details:
The Google Adword Search Advertising Advanced exam consists of 100 multiple-choice questions, and candidates have 120 minutes to complete the exam. The passing score for the exam is 80%, which means candidates must correctly answer at least 80 out of 100 questions. The cost of the exam is $240 USD, and it is delivered online through the Google Ads Certification Center. The exam format is computer-based and includes a timer that counts down the remaining time.Related Books:
There are several books that can help candidates prepare for the Google Adword Search Advertising Advanced exam. These include:- Advanced Google AdWords by Brad Geddes
- Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela and Joseph Kerschbaum
- Ultimate Guide to Google AdWords by Perry Marshall, Mike Rhodes, and Bryan Todd
- Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Corey Rabazinski
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