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Exam Details:
The Google AdWords Fundamentals exam is a certification test that evaluates an individual's knowledge of the basic concepts and features of AdWords. The exam fee is $50, and the candidate must receive a minimum score of 80% to pass the exam. The exam duration is 120 minutes (2 hours) and is taken online in the Google Ads certification center.
Exam Objectives:
- Understanding the value proposition of Google AdWords and its benefits to advertisers
- Navigating the Google AdWords interface and account management
- Campaign setup and management, including targeting options, ad formats, bidding and budgeting, and conversion tracking
- Measurement and optimization of AdWords performance using reports, tools, and best practices
Related Books:
- Advanced Google AdWords by Brad Geddes
- Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Cory Rabazinski
- Google AdWords: Managing Your Advertising Program by Anastasia Holdren
To pass the Google AdWords Fundamentals exam, candidates should have a good understanding of AdWords concepts and features, including keyword research, ad copy creation, bidding strategies, and conversion tracking. The exam covers various topics related to AdWords, including account management, campaign setup, targeting options, ad formats, and measurement and optimization.
Candidates should also be familiar with Google AdWords policies and guidelines, such as those related to ad content, landing pages, and advertising practices. Google provides several study materials to help candidates prepare for the exam, including online courses, videos, and study guides.
Before taking the exam, candidates should review the exam format and content and take practice tests to assess their knowledge and identify areas that need improvement. Candidates should also ensure that they have a good understanding of AdWords terminology and concepts, as well as how AdWords can benefit businesses and advertisers.
In conclusion, passing the Google AdWords Fundamentals exam requires a good understanding of AdWords concepts and features, as well as Google's policies and guidelines. Candidates should review the exam objectives and study materials, take practice tests, and identify areas that need improvement to pass the exam and earn the AdWords Fundamentals certification.
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