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Exam Objectives:
The Google ADWORDS-SEARCH Search Advertising Advanced Exam measures the knowledge and skills of an individual in advanced search advertising concepts and practices. The exam tests the candidate's ability to effectively create, manage, optimize, and measure search advertising campaigns on Google's search network. The exam objectives are as follows:
- Understanding of advanced concepts and best practices for creating, managing, and optimizing search advertising campaigns
- Ability to effectively use tools and features available in Google Ads for search advertising campaigns
- Knowledge of how to measure and analyze the performance of search advertising campaigns and make data-driven optimizations
- Understanding of how to effectively use audience targeting and ad formats to reach the desired audience
- Knowledge of how to use advanced bidding strategies to maximize the performance of search advertising campaigns
Exam Details:
The Google ADWORDS-SEARCH Search Advertising Advanced Exam is a certification exam that tests the knowledge and skills of an individual in advanced search advertising concepts and practices. The exam is available online and can be taken from anywhere with an internet connection. The exam fee is $50, and the passing score is 80%. The exam has a time limit of 120 minutes, and the format is multiple-choice questions. The exam is available in multiple languages, including English, French, German, Japanese, Portuguese, Russian, and Spanish.
Related Books:
- Advanced Google AdWords by Brad Geddes
- Google AdWords for Beginners by Cory Rabazinski
- Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics) by Noah Gray
- The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Mike Rhodes
To pass the Google ADWORDS-SEARCH Search Advertising Advanced Exam, candidates must have a strong understanding of advanced search advertising concepts and practices. It is recommended that candidates have experience with managing and optimizing search advertising campaigns before taking the exam. Candidates should also have a good understanding of the features and tools available in Google Ads for search advertising campaigns, as well as how to use data to make informed decisions and optimizations. It is recommended that candidates study the exam objectives and related books to ensure they have the necessary knowledge and skills to pass the exam.
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