Pass the AMA PCM Exam with Confidence
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Passing the AMA PCM (Professional Certified Marketer) exam can be a challenging task, but with proper preparation, it is definitely achievable. This certification is globally recognized, and it is designed to assess an individual's knowledge and skills in marketing management. The exam covers various topics related to marketing, such as branding, advertising, digital marketing, and market research, among others.
Exam Objectives:
- Developing Marketing Strategies
- Developing Value Propositions and Positioning Statements
- Implementing and Managing Marketing Programs
- Managing Marketing Analytics, Metrics, and Research
- Managing Digital Marketing
- Managing Brands and Product Lines
- Managing Communications and Advertising
- Managing Sales and Channel Strategies
- Managing Pricing
- Managing Ethics and Social Responsibility
The AMA PCM exam is designed for marketing professionals who want to showcase their expertise in the field of marketing management. To be eligible for the exam, candidates must have a bachelor's degree and a minimum of four years of professional experience in marketing or related fields. Alternatively, candidates can have a master's degree and two years of professional experience in marketing or related fields.
Exam Details:
- Cost: The exam fee for AMA members is $295, and for non-members, it is $425.
- Passing Mark: The passing score for the PCM exam is 70%.
- Time: The exam consists of 120 multiple-choice questions and has a time limit of 3 hours.
- Delivery Method: The exam is computer-based and can be taken at a Prometric Testing Center or online.
- Format: The exam consists of multiple-choice questions, and there is only one correct answer for each question.
Related Books:
There are several books available that can help candidates prepare for the AMA PCM exam. Some of the most popular ones are:
- Marketing Management by Philip Kotler and Kevin Keller
- The New Rules of Marketing and PR by David Meerman Scott
- Principles of Marketing by Gary Armstrong and Philip Kotler
- Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
- The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms by Paul Roetzer
Studying these books, along with practicing sample questions and taking mock exams, can help candidates gain the knowledge and confidence required to pass the AMA PCM exam. It is also recommended that candidates attend AMA seminars and workshops to learn more about the exam content and format.
In conclusion, passing the AMA PCM exam requires hard work, dedication, and a thorough understanding of marketing management. Candidates who prepare well and use the right resources can increase their chances of passing the exam and obtaining this valuable certification.
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